Privacy Policy

Effective date: February 11, 2026

1. Data Controller

Company name: InnoFood Marketing Ltd. Postal address: 4032 Debrecen, 58 Görömbei András Street, Hungary Email: info@innofoodmarketing.eu Phone: +36 20 299 8310 Website: www.innofoodmarketing.eu Tax number: 14716193-2-09 Company registration number: 09-09-016700

2. Purpose of this Privacy Policy

The purpose of this Privacy Policy is to describe what personal data is processed by InnoFood Marketing Ltd., on what legal basis, for what purpose, and for how long during visits to the website www.innofoodmarketing.eu. Data processing is carried out in particular in accordance with:
  • Regulation (EU) 2016/679 of the European Parliament and of the Council (GDPR)
  • Act CXII of 2011 on the Right of Informational Self-Determination and on Freedom of Information (Hungary)
  • Act C of 2003 on Electronic Communications (Hungary)

3. Categories of Data Processed

There is no contact form, registration, or newsletter subscription on the website; therefore, the Data Controller does not directly request personal data from visitors. However, during website visits, certain technical data may be generated in connection with the operation of the website and statistical measurements, including:
  • IP address (typically shortened / anonymized)
  • Browser type and settings
  • Operating system
  • Device type
  • Referring website (referrer)
  • Visited pages and subpages
  • Time spent on the site, clicks, interactions (aggregated statistics)
  • Cookie identifiers

4. Use of Cookies

The website uses cookies. Cookie management is handled by the Cookiebot system, which ensures:
  • prior consent for non-essential cookies,
  • categorization of cookies (necessary, statistical, etc.),
  • the possibility to withdraw or modify consent,
  • logging of consents.
Visitors may accept or reject cookies via the cookie banner and may later modify their preferences.

4.1. Necessary Cookies

These cookies are essential for the technical operation of the website. Without them, certain functions of the website would not operate properly. Legal basis: Article 6(1)(f) GDPR – legitimate interest of the Data Controller in ensuring secure and stable website operation.

4.2. Statistical Cookies

The website uses statistical cookies (Google Analytics 4) to measure visitor data and prepare statistical analyses. Legal basis: Article 6(1)(a) GDPR – consent of the data subject (via Cookiebot interface).

5. Google Analytics 4

The website uses Google Analytics 4, provided by Google LLC, to measure website traffic and prepare statistical reports. Purpose of processing:
  • measuring website performance and traffic,
  • analyzing user behavior (in aggregated, statistical form),
  • supporting development decisions (e.g., identifying useful content).
Google Analytics 4 typically operates using cookies and, during data processing, Google may process certain data outside the European Union (for example, in the United States). In such cases, Google applies appropriate safeguards (e.g., Standard Contractual Clauses). Google’s privacy policy is available on Google’s official websites.

6. Legal Basis of Processing

  • Consent (Article 6(1)(a) GDPR) – for statistical cookies and Google Analytics 4
  • Legitimate interest (Article 6(1)(f) GDPR) – to ensure technical functionality and security of the website
Consent may be withdrawn at any time by modifying cookie settings.

7. Data Retention Period

  • Google Analytics data: retained according to the configuration settings of the Google Analytics account.
  • Cookie consent log: stored within the Cookiebot system according to the provider’s configuration.

8. Data Processors

The Data Controller may engage the following data processors:
  • Google LLC – Google Analytics 4 (statistical measurement)
  • Cookiebot – cookie consent management and logging
  • Hosting provider – technical service provider for website operation

9. Data Subject Rights

Data subjects have the following rights:
  • right to information
  • right of access
  • right to rectification
  • right to erasure
  • right to restriction of processing
  • right to object
  • right to withdraw consent
  • right to lodge a complaint with a supervisory authority
Requests will be handled by the Data Controller as soon as possible, but no later than within the deadline specified in the GDPR.

10. Remedies

If a data subject believes that data processing violates applicable laws, a complaint may be lodged with the supervisory authority: Hungarian National Authority for Data Protection and Freedom of Information (NAIH) Address: 1055 Budapest, Falk Miksa Street 9-11, Hungary Website: https://www.naih.hu Data subjects also have the right to seek judicial remedy.

11. Data Security

The Data Controller applies appropriate technical and organizational measures to protect personal data, including:
  • use of HTTPS encryption
  • restricted access to data
  • regular updates and security measures
  • logging of cookie consents via Cookiebot

12. Amendments to this Policy

The Data Controller reserves the right to amend this Privacy Policy. Amendments shall enter into force upon publication on the website.

Bank details (for information purposes only):
Bank account number (HUF): 10403428-50515057-48501013
Bank account number (EUR): 10403428-50515057-48501020